Sweet yet not sweet enough. A patisserie with 14 different locations across Lebanon, L’abeille D’or has always been famous for their knefe but their other delights including oriental sweets, cakes and chocolates didn’t have the mouthwatering recognition they deserved. The brand image was outdated and diluted since it was inconsistent from store to store. With the spike of competition over the years and rise of well established and modern brands, L’abeille D’or felt it was time for an image overhaul. They had to put the icing back on the cake.