Creating speedy impact for an app through a campaign. CITYVAN is an initiative driven by City Group Co and operating under the CITYBUS brand that was introduced to address Kuwait’s evolving transportation needs. As part of Kuwait’s leading private sector public transportation company, CITYVAN had several main selling points: their understanding of their audiences’ travel needs; the ability to ensure convenient, economical and reliable transportation; and the know-how to use technology to make journeys hassle free. CITYVAN offers a door to door vehicle pooling service with convenient online booking and payment options. This goes hand in hand with its commitment to reducing congestion; providing smooth rides that let people use their time productively thanks to onboard complimentary Wi-Fi; and actively contributing to reducing Kuwait’s carbon footprint.