Something fast and different is on the menu. The Qatari market craves local and regional food, yet no one offers authentic Qatari and Gulf traditional food in an appetizing way for a multicultural and multinational GCC with more than 130 nationalities living, working and enjoying food in the region. There will always be a market for new and innovative concepts at a time when consumers are flooded with international fast food concepts with almost the same food offerings. This is where Baid O Tomat cooks up a unique edge. Baid O Tomat offers Qataris and expats raised in the region the sandwiches and snacks they “used to eat at home” in a trendy, fashionable and appetizing way. This new, innovative, fresh, modern, clean and trendy way of presenting traditional Qatari snacks and sandwiches (while tapping into the incredibly fast growing fast food and Quick Service Restaurants category) is the unique selling point.