Because music awakens the senses. With the Qatar Philharmonic Orchestra (QPO) taking its place among the great orchestras of the world, there was a need for a rebrand. QPO performs and promotes Western and Arabic music, inspiring children and adults in Qatar and the Arab world to create and enjoy music. Our job was to refresh the brand, consistent with the Qatar Foundation’s identity. Plus the professionalism of the symphony orchestra and the link to its audience, values and higher goals.