Collectible
Fashioning uniqueness

Striking the perfect pose. Collectible is a high end pret-a-porter fashion brand specialized in clothes, garments and accessories for women. Every year they create 5 to 6 collections. All the production and manufacturing is done in Lebanon by Book of Charms (Collectible’s parent company). Collectible offers unique pieces that not many own: personal and timeless items that deserve to be collected like pieces of art. Because of this drive to create memorable pieces of art worn by loyal clients, Collectible focuses on highlighting individuality through creativity, quality and attention to detail. On flowing with the ever-changing scene by staying on top of trends and maintaining the brand as an integral part of clients’ everyday lives. On developing the perfect fit of intimacy and personalization. On creating pieces that women can choose as reminders of significant life moments.

  • Book of Charms
  • Fashion, Clothing Brand
  • Lebanon
Capabilities:
Brand Audit, Brand Positioning, Brand Strategy, Brand Architecture, Brand Concept, Brand Language, Brand Applications

Our challenge was to build a brand outside norms and daily clichés that does credit to women’s real identity and persona. A brand that speaks personally to its audience, understands these women, guides them to be part of the Collectible experience and creates loyalty. We noticed an opportunity to leverage key points that Collectible needed to stay in line with to stand out from the crowd and sea of competition. We told the story (mesmerize and involve the audience with the brand’s legacy), pinpointed a differentiated tone of voice and remained true to Collectibles original values.

The design concept crowns the artistry behind each Collectible piece. It portrays the sophistication of the art, uniqueness of each item and appreciation of the intricate details. A delight for the eyes: as if you are witnessing a masterpiece at the museum. This puts the spotlight on how an owner of a Collectible piece feels like she owns a precious and rare collector’s item and is a masterpiece herself! 

The design concept crowns the artistry behind each Collectible piece. It portrays the sophistication of the art, uniqueness of each item and appreciation of the intricate details. A delight for the eyes: as if you are witnessing a masterpiece at the museum. This puts the spotlight on how an owner of a Collectible piece feels like she owns a precious and rare collector’s item and is a masterpiece herself!