A unique identity for a unique tradeshow. InOut is a distinctive tradeshow that took place for the first time in Qatar and was the first international tradeshow in the country. Here suppliers can showcase their latest indoor and outdoor decorative items, office and home furniture, lighting, flooring, kitchens, bathrooms etc. And all in a professional and well organized way. We were commissioned to create a fresh and inviting identity that speaks to B to B and B to C target audiences. We wanted an identity that worked bilingually (Arabic and English) and reflected international standards. Our challenge was to translate the client’s vision of the brand by working closely with them. Using creative inspiration extraction techniques to initiate the design dialogue, we created a brand that is well targeted. One that communicates the essence of the tradeshow.