Cross the finishing line your way. The Beirut Marathon Women's race, sponsored by Saradar bank, got running in 2013. It was a call to empower women. Women from all walks of life. All ages. All backgrounds. How? Through running. And we were commissioned to work on the 2018 main theme and concept. The challenge was to build on last year’s campaign “Let’s Run Forward” and #anama3kkeh while leveraging the new theme of gender equality. And so we wanted to highlight the empowerment women should feel. To motivate. To get women to participate. The event is also a platform for NGOs and this was another key driver.