Take it to the streets. We were so excited to be working on BLOM BANK Beirut Marathon (BBBM) campaign again. An advocate of running to herald peace and unity in the Middle-East. Having built last year’s campaign, the challenge was to take their message, and what they stand for, and create farther reach and engagement. Our target audience ranged from the die-hard athletes to the couch potato, the old to the young, the urban fashionista to the rural farmer, all uniting under this one umbrella of running.