The UN Lebanon has launched a 4-year integrated call-to-action communication campaign, “Take A Step”, to promote the Sustainable Development Goals (SDGs). One of the campaign’s top priority and pressing goal aims to end poverty. Poverty is rising at an alarming rate in Lebanon with the deterioration of economic conditions, political instability, growing unemployment rates, a weak welfare system, and a wider gap between the rich and poor because the middle class is slowly disappearing. It is estimated that a very high percentage of the population are living in poverty, one of the country’s many decades-old unsolvable problems. We needed to raise awareness and voice a call to action for people to take a step and help those under the poverty line.