To unify the theme, women empowerment was used as an umbrella to encompass all messages across all applications. Additional tactical messages were developed for the remaining 3 other personas to support the main umbrella theme. The experiential branding directed the journey of the audience through an achievement’s installation, tents for supporting NGO’s, instant hot press t-shirts allowing the audience to choose their persona, a huge drawing board to engage the audience to make their mark, a timeline installation to showcase the 3 years’ development, and finally a photobooth bus “bosta” to commemorate the 3-year ride. The design took an illustrative style working with our personas to give anonymity and inclusion to the audience. Overall, the experience was humane, close to the heart and personal.