When you have many brands within your company’s portfolio, our scientific approach can make each stand out in its own right. It’s all about strategic structuring based on your company’s vision and goals. We map your universe. Trace the relations between all your brands. And pinpoint how your brands can grow and evolve over time.
- Monolithic brand architecture
- Endorsed brand architecture
- Standalone brands
- Hybrid architecture models
- Brand promise
- Brand story
- Brand equity
- Brand differentiation
- Brand experience
- Umbrella brand
- Manage multiple brands and products
- Identify the best way to house your multiple brands
- Create hierarchy and a relationship between the different products, services and components that make up your company’s portfolio of offerings
- Plan for an extended product line for an existing brand
- Launch a new sub brand with big current plans and even bigger future plans
- Develop a robust brand system that can seamlessly integrate new brands.
- Strengthen one or more of your brands
- Update your brand system so it can effectively support new brands
- Determine the most effective structure for organizing your multiple brands
- Optimize your brand portfolio to support the growth and success of your diverse offerings
