Bringing back Marathon Village with several branding challenges. To commemorate the 15th edition of Beirut Marathon, the Beirut Marathon Association in partnership with Transmed, brought back the Marathon Village for 4 consecutive days in the run up to the marathon. An open space at the Mar Mikhael Trainstation was transformed into a hub for fun sports related activities with bustling vendors. It created a buzz around the marathon and promoted the message of unity, peace and love under the umbrella of sport. Awareness increased and the marathon’s audience, runners and exhibitors were successfully encouraged to participate and advocate. Even exhibitors from non-sports related fields joined to show support for the healthy lifestyle that comes with being active.