Brazzaville, the capital of the Republic of the Congo, is a vibrant and bustling city with a noticeable expat community that is always on the lookout for fresh places to unwind. This demand inspired the creation of Apéro.
Apéro is not just another resto-pub in the heart of the capital; it’s an atmosphere. It’s where different flavors and diverse people blend beautifully to create a unique experience at every visit. It’s a place where experience seekers gather not only to drink or eat but to enjoy themselves in Apéro’s unique ambiance. The real challenge was to bring this concept to life in every piece of branding we create; be it online or on-ground.

 

Client : Apéro Resto Pub
Sector : F&B
Market : Congo Brazzaville

Capabilities:
Brand concept, Corporate identity, Digital marketing

We began with creating a sophisticated logo that communicates Apéro’s high-end nature without fully revealing its concept. We paired it with a color palette that mixes fresh and dark tones, fitting any setting and representing what Apéro is all about: a place where every visit is an experience unto itself —whether it’s adding a flavorful start to your day at breakfast, catching up with friends over brunch, indulging in delicious cuisine at lunch, or dancing to music at night.

Details. Details. Details.
From menus to placemats, we took attention to detail to another level. Every piece was carefully considered and impeccably executed to convey the identity of Apéro and create the perfect setting for special moments to be made over a blend of exciting flavors.

For the launch, we took a unique approach with our social media strategy. The launch gradually revealed the brand’s colors and patterns, but never the actual location.
This teaser strategy was highly successful in piquing the curiosity of our audience ] and gave them an incentive to visit Apéro for the grand reveal.
It also encouraged influencers to create content by simply visiting this buzzing spot in Brazzaville and filming themselves enjoying the atmosphere, which boosted Apéro’s visibility organically.

Apéro was fully booked for the first few months after its opening and became one of the fastest-growing Instagram pages in the Republic of the Congo, consistently gaining over 1,000 followers each month.