Cerra Group, formerly known as Cerra Automotive, was at a tipping point in its business journey. After over a decade of focusing primarily on the automotive sector, the company was ready to explore new markets and broaden its services to include logistics and more. Their evolving vision of growth required a new corporate identity.
Client : Cerra Group
Sector : Automotive & Logistics
Market : West Africa
Capabilities:
Brand Naming, Corporate identity, Brand Guardianship
To begin with, we proposed renaming Cerra Automotive as Cerra Group. The transition not only covered the recently introduced services but also elevated the overall positioning. It emphasized the credibility and scale of a company now operating in a new country, with plans for further expansions across West Africa.
Next was the logo uplift to illustrate the momentum of growth more explicitly. We removed the busy background and shadows, warmed the color palette, and chose a font with ascending arrows to symbolize progress. Our aim was a simple, timeless design that would age well and support the group’s ambitious scaling potential.
We launched the new identity on a website we developed, handling the backend, design, and copy. The website is straightforward and modern in structure, serving as a digital extension of the brand image and reinforcing its presence as an innovative, forward-thinking company.
Our rebranding efforts successfully matched Cerra Group’s expanded scope and future aspirations. The revamped name, logo, and website positioned them as a dynamic, trustworthy team fit to embrace upcoming challenges and grow into more markets.
