It’s time to make a statement. We created a brand name and brand identity for an exclusive and unique retail concept space selling very fine and expensive watches, alcohol and cigars. The space itself is a luxury space. It is not only a place you go to shop for an outstanding Swiss watch but go to sit and enjoy a fine glass of wine and fantastic cigar. The brand caters to Class A and B segments. Because of this, our approach focused on luxury, exclusivity, and intimacy. Something that lets customers feel like that they have stepped into an enchanting luxurious space that offers them lush tranquility and an exquisite sensory experience like no other.
Client : Cigarena
Sector : Luxury Retail
Market : Lebanon
Capabilities :
Brand Naming, Brand Guardianship, Digital Marketing, Brand Audit, Corporate Identity
The name was inspired by arena: a place where a group of people come together. Cigarena is more than a cigar lounge or a winery. It reflects an image of an established identity. The concept was based on a shield and inspired by royalty emblems. The shield is used to denote the business offerings: alcohol, tobacco, watches and the lounge area. The photography focuses on the experience itself, highlighting the details and textures. The brand language focuses on positioning Cigarena as a high-end retail space by using black and gold as primary colors and mixing a serif and script font.
Driving things forward, the campaign used entertaining messages that highlighted the benefits of the 6 key services that are CITYVAN’S unique selling points. Cost saving. Hassle free. Reliable. Environmentally conscious. Free Wi-Fi. Door to door service. An English and Arabic campaign was born with the tagline “The app that….” to stress that the innovative service has a user-friendly app. The call to action “Download the app that takes you further” engaged the audience even more by highlighting how the app has a positive impact on your pocket, daily life, and the environment. It transported the brand from A to Z.