A unique identity for a unique tradeshow. InOut is a distinctive tradeshow that took place for the first time in Qatar and was the first international tradeshow in the country. Here suppliers can showcase their latest indoor and outdoor decorative items, office and home furniture, lighting, flooring, kitchens, bathrooms etc. And all in a professional and well organized way. We were commissioned to create a fresh and inviting identity that speaks to B to B and B to C target audiences. We wanted an identity that worked bilingually (Arabic and English) and reflected international standards. Our challenge was to translate the client’s vision of the brand by working closely with them. Using creative inspiration extraction techniques to initiate the design dialogue, we created a brand that is well targeted. One that communicates the essence of the tradeshow.

 

Client : INOUT
Sector : Interior Tradeshow
Market : Qatar

Capabilities :
Signage & Retail Branding, Corporate identity

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Opting for a very modern and clean approach, our aim was to position the event as an international tradeshow to best appeal to key exhibitors around the world. Especially since Doha has become a hot spot for new business opportunities. The brandmark created is bold, prominent and fresh, as Pinnacle has a long history in organizing large-scale exhibitions. The name of the show influenced the identity, turning the words into a visual pun. InOut is literally reflected by having the letters going in and out of one another. This logic is applied to the brand language and icons too.

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The elements of the brand language mirror the design pieces being exhibited in the show. But they do not over power them. That’s why we choose to design a brandmark that was not 100% corporate. One that was a little bit “designed”. We wanted the identity to support exhibitors. How? By calling out people to get more traffic to the show.

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