We uplifted the Ramaco brand by working on the typography, colors, hierarchy and brand language. Our work began with a new concept that combines the brand’s progressive and integrated approach. We revisited the 2 initials “R” & “F” to match the new brand vision and values while also treating the whole logotype. The honesty and reliability of the brand was showcased through the use of a transparency technique with photography and stylized patterns inspired from the most common industrial raw materials used in the industry. Our approach to the two RAFA companies was different though since they lacked brand equity in the Lebanese market. The brand hierarchy leveraged Ramaco’s credibility by working in a monolithic brand architecture approach.