Suyool

You Still Don’t Have Suyool?!

After the 2019 economic crash, using your credit card was no longer an option and people lost trust in the banking system. Several financial apps came to life, but charged astronomical interest rates and fees every time you make a transaction. Although using cash is very inconvenient, people still preferred it over paying these fees.

However, the only financial App that provides an alternative to cash and truly empowers the people to have control over their finances is Suyool.

The sign-up process takes less than 7 minutes and your Suyool card will be delivered to your doorstep in 24 hours.

The real challenge was cutting through the noise of all the already existing financial apps that are charging unreasonable fees and raising awareness around Suyool and all of its unique benefits.

 

Client : Suyool
Sector :Finance, App
Market : Lebanon

Capabilities:
TVC, Radio Spot, Creative Campaign

With the fall of the Lebanese Lira, carrying cash became a hassle. Normal wallets couldn’t fit all your money and it made you an easy target for pickpockets. To show how Suyool can solve all these issues in the most convenient way and highlight all the advantages that come with joining the Suyool community, we were tasked to develop a TVC.

But to ensure that it stays at the top of the minds of our audience, we opted for a song.

We collaborated with Jad Rahbani, a well-renowned Lebanese music composer who has a unique style and genre and a deep understanding of the Lebanese market since he’s been composing jingles for it for decades.

We began with writing the lyrics. The challenge was making the lyrics memorable by ensuring that they’re catchy and light-hearted, and written in the same manner that the Lebanese people speak. Next, we composed the music. The music had to be easy on the ears with a memorable jingle-like melody. We ended up composing an upbeat track, infused with some classical instruments to make sure we come across as a trustworthy brand.

The music and lyrics we created helped guide the director’s vision, which in turn, brought a light-hearted, memorable, and catchy TVC to life.

 

The TVC garnered a lot of attention and boosted brand awareness and it led to a substantial rise in sign-ups. The catchphrase “Mesh Ma2boul” featured in the TVC was quickly picked up by the Lebanese youth and became part of their casual vernacular. This comes to prove that our mission to create a catchy commercial, was successful.