The eSIM space is crowded, technical, and still unfamiliar to many. Not all phones are compatible, and price wars make it harder to stand out. So, we set out to simplify the service, making the experience feel effortless and familiar, while making Telitravel pop in a market full of look-alikes.

We identified key markets like South Africa, where travel volume and digital demand intersect. Our content needed to speak directly to these fast-growing communities, while still feeling relevant and relatable to a global base. We made Telitravel feel like the travel buddy that always has your back, rather than just another data provider.

We didn’t just break down the tech, we gave it personality. Telitravel’s voice is witty, helpful, and confident. It speaks English, Arabic, and French, and is designed to feel like a friendly conversation, not a sales pitch deprived of soul. From attention-grabbing visuals and influencer campaigns to PR stunts, TVCs, and activations, we spoke directly to people’s travel moments, from summer holidays to the Hajj season. Rather than build a new community from scratch, we integrated into existing ones, built trust, and created a digital identity that travels light and lands fast.

We built a brand that rides alongside you, gave connectivity a voice, and made “Happily Connected” something you could actually feel.