You don’t need a catwalk to strike a pose. After always being asked questions about what she was wearing, the client, a stylist, decided to collaborate with an upcoming designer to create their own collection. Trendy. Fashionable. Unique. Targeting 25-40 year olds. Social media was their sales outlet with no intention of launching a brick and mortar outlet. The collection always changes depending on the latest international trends and season. Since the brand is a dynamic, moving screen-based/online brand, the communication and design had to consider the parameters of online marketing and exposure.