Our choice of colors was inspired by the nature of the Pardus, which is nocturnal, and the essence of the brand’s services, which is speed. Blending black and yellow created the desired bold statement, striking contrast and expression of timelessness.
Last but not least, the crafted logotype reflected the uniqueness of the newly emerging company. The letters featured smooth curves and open spaces to communicate seamlessness, swiftness and dynamism.
Having signed off with a brand mark everyone was confident about, Pardus launched its presence in the UAE and West Africa.
We are pleased to be their brand guardians for upcoming expansions and applications of their corporate identity.