Our main creative product was a humoristic animation featuring 3 heroes, each representing a targeted audience profile. We had a job-hunting young “Lea,” a short-on-money old “Abou Nabeel,” and last but not least, an entrepreneurial middle-aged “Dany.” Their stories were interlinked, and as one plot led us to another, we highlighted the most common phishing attempts, while granting every hero a “typically Lebanese” moment that came to their rescue.
Before you go, check out our campaign for useful advice about phishing attempts because, needless to say, you too could be a target.
Beware and don't leave it to chance!