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Brand Architecture

Brand Architecture
Brand Architecture
When you have many brands within your company’s portfolio, our scientific approach can make each stand out in its own right. It’s all about strategic structuring based on your company’s vision and goals. We map your universe. Trace the relations between all your brands. And pinpoint how your brands can grow and evolve over time.
  • Monolithic brand architecture
  • Endorsed brand architecture
  • Standalone brands
  • Hybrid architecture models

Turn to us when you need to:
  • Manage multiple brands and products
  • Strengthen one or more of your brands
  • Update your brand system so it can effectively support new brands
  • Identify the best way to house your multiple brands
  • Create hierarchy and a relationship between the different products, services and components that make up your company’s portfolio of offerings
  • Plan for an extended product line for an existing brand
  • Launch a new sub brand with big current plans and even bigger future plans